AI is all the rage right now. From finding out what Harry Potter films would look like if directed by a punk rocker, to even (apparently) telling your fortune, it seems there’s no limit to people’s imagination when it comes to using it.
And, one of the big areas where AI has taken off is in marketing.
There’s been a very “hands off” approach to using AI as a marketing tool. In that a lot of people think they can pretty much rely solely on AI technologies to deliver their marketing.
While AI is no doubt an incredible and exciting development in the marketing industry, one we’re super excited about here at Moor Marketing, we wouldn’t recommend putting all your eggs in one basket.
Instead, it’s all about recognising the limitations of AI in marketing, and keeping that unique something that makes us human in all of your marketing efforts.
So, we’ve rounded up 7 myths that have been bouncing around about the uses of AI in marketing, and debunked them all, so you can get the most out of this exciting development in the industry.
Myth 1: AI is a Magic Marketing Strategist
Reality: While AI can significantly enhance marketing strategies, it's not a cure-all solution. Successful marketing still requires a holistic approach that combines AI with human creativity and strategic thinking.
While it can definitely help provide direction and ideas for your marketing strategy, we’re not at the point where AI can provide a full and comprehensive solution. Instead, it takes work from your marketing team to tie everything together across channels, business objectives and audience intelligence.
Myth 2: AI Eliminates the Need for Human Involvement
Reality: AI complements human efforts but doesn't replace them entirely. Humans are crucial for interpreting AI insights, creating compelling content, and making strategic decisions that align with business goals.
You know your business, your audience and your goals better than any AI could. So while your AI can guide your efforts and ideas around blogs, marketing materials and socials, your input is still absolutely essential in making your marketing decisions, content creation and strategy as effective as possible.
Myth 3: AI Understands Human Emotions Perfectly
Reality: While AI can analyse data to infer emotions, it can't fully grasp the complexities of human emotions. It's essential to interpret AI-generated insights with human empathy and cultural understanding to create the most effective content that resonates with your audience.
So, your understanding of your audience, their needs and their emotional connection with your product or services is definitely a must for creating a relationship with your audience that converts them into customers and advocates for your brand.
Myth 4: AI Guarantees Immediate Results
Reality: Implementing AI in marketing takes time. Building accurate models, collecting sufficient data, and refining strategies require patience. Quick fixes are rare, and a long-term commitment is necessary for optimal results.
With that in mind, it’s important you are open to trialling and testing a few different softwares in order to find the right thing that works for you and your marketing.
Myth 5: AI Can Replace Human Creativity
Reality: AI can assist in generating ideas and optimising campaigns, but true creativity and innovation still come from human minds. The best marketing strategies combine AI's analytical capabilities with human creativity.
AI tools like Chat GPT can provide you with a good starting point for ideas and inspiration, but with your knowledge of your audience and your business, it’s important you or your teams also input into creative decision making when it comes to marketing.
Myth 6: AI Doesn’t Make Mistakes
Reality: AI systems are not infallible and can make errors, especially if trained on biassed or incomplete data. Continuous monitoring and human oversight are crucial to ensure the accuracy and fairness of AI-driven marketing initiatives.
The last thing you want is to publish incorrect information on your blog or socials, as it can impact your audience’s trust in you. So, if you are looking to use AI to support your content creation process, make sure you fact check thoroughly.
Myth 7: AI Will Solve All Marketing Attribution Challenges
Reality: Marketing attribution, or determining which of your marketing activities are impacting sales, remains a complex issue, and while AI can provide insights, it won't completely eliminate challenges.
Effective attribution requires a combination of accurate data, well-defined metrics, and human interpretation. From there, this can guide decision making so you’re making the best data-informed decisions possible.
So, there you have it. While there are a huge amount of possibilities open to you when it comes to using AI for marketing, it’s important to remember it really can’t do everything a human can.
When it comes to creating strategy that aligns with your business objectives, content that truly resonates with your audience, or campaigns that inspire, AI can help, but it shouldn’t be your crutch.
Use it wisely and with a generous sprinkle of human intuition, and the benefits can be fantastic.
Rely on it too much, and you could lose, well, the human element of your marketing efforts.